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1 top display panel
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2 panel
1. пульт; щит; приборная доска; панель2. сторонка3. полоса пергамента4. фотоснимок узкой удлинённой формы5. монтироватьlens panel — доска с объективами, стойка объективов
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3 panel
1. n панель; филёнка2. n декоративная вставка или полоска3. n список, перечень4. n юр. список присяжных заседателей5. n юр. жюри присяжных заседателей6. n список врачей страхкассы7. n список больных страхового врача8. n личный состав, персонал9. n комиссия10. n список помет в словаре11. n группа специалистовpanel discussion — «круглый стол»
12. n участники радио- или телепередачи13. n тонкая доска для живописи, панно14. n переносная загородка15. n спорт. барьер в виде рамы или плетня16. n фотоснимок длинного узкого формата17. n полоска пергамента или бумаги18. n часть оконного стекла в раме19. n часть витража с отдельным рисунком20. n плоскость тёсаного камня21. n кусок материи, подкладываемый под седло; потник22. n седельная подушка23. n шотл. юр. подсудимый, обвиняемый24. n спец. распределительный щит, пульт; приборная панель; щиток25. n ав. секция крыла26. n ав. сигнальное полотнище27. n горн. выемочное поле28. n горн. горный целик29. n горн. полигр. промежуток между бинтами30. n горн. социол. группа опрашиваемых31. v обшивать панелями; вставлять филёнки32. v отделывать декоративной полосой или вставкой33. v юр. составлять список присяжных заседателей34. v юр. включать в список присяжных заседателей35. v юр. шотл. юр. обвинять, предъявлять обвинение36. v юр. редк. седлатьСинонимический ряд:1. board (noun) board; committee; jury2. divider (noun) divider; insert; inset; partition3. line (noun) array; bank; line; row; tier4. plank (noun) plank; wainscoting; woodwork -
4 top
1. n верхушка; вершина; макушка2. n верхняя часть, верхний конец3. n шпиль; купол; шатёр4. n верхняя поверхностьthe top of a table — столешница, крышка стола
5. n темя6. n голова7. n диал. пучок8. n диал. волосы9. n высшая степень, высшая ступеньtop out — достигать высшего уровня, высшей точки
top flight — высший уровень или класс, экстракласс
10. n высший ранг, высокое положение; первое место11. n лучшая, отборная часть12. n начало, ранний этап13. n l14. n отвороты15. n высокие сапоги с отворотами16. n обыкн. бот. ботва17. n обыкн. бот. перо18. n карт. туз или король19. n карт. горн. кровля20. n карт. мор. марс; топ21. n карт. хим. лёгкие фракции, дистилляты22. n карт. физ. звуки верхних частот23. n карт. удар по мячу выше центраfrom top downward — сверху вниз; с головы до пят
to be at the top of the tree — быть во главе ; занимать видное положение
to come to the top — отличиться, добиться успеха
24. a верхнийtop milk — молоко со сливками; сливки
25. a высший, максимальный; предельный; последнийto be in top form — быть в прекрасной форме, достичь пика формы
top scorer — спортсмен, набравший высшую сумму баллов
26. a самый главный, самый важный; высший; высокопоставленныйtop management — высшее руководство, верхушка управляющих
27. a лучший, первый, ведущий28. a престижный, привилегированный29. v снабжать верхушкой; покрыватьtop of stack — вершина стека; верхушка стека
30. v срезать верхушкуto top and tail — срезать оба конца, срезать черенок и хвостик
31. v перевалить; перепрыгнуть32. v быть завершением; увенчивать, возвышаться33. v быть во главе; стоять на первом местеto top the list — быть первым в списке, открывать список
34. v быть больше35. v превосходить, быть первым36. v покрывать, подкрашивать37. v с. -х. производить подкормку38. v спорт. ударять сверхуtop down approach — подход "сверху вниз"
39. v с. -х. покрыватьand to top it all — и в довершение всего; вдобавок ко всем несчастьям
40. n волчокthe top sleeps — волчок вертится так, что вращение незаметно
peg top — кубарь, волчок
whipping top — юла, кубарь, волчок
Синонимический ряд:1. excellent (adj.) A1; bang-up; banner; blue-ribbon; bully; capital; champion; classic; classical; excellent; famous; fine; first-class; first-rate; first-string; five-star; front-rank; Grade A; great; number one; par excellence; prime; quality; royal; skookum; sovereign; splendid; stunning; superb; superior; tiptop; topflight; top-notch; whiz-bang2. first (adj.) best; cardinal; celebrated; chief; dominant; eminent; first; foremost; key; leading; main; major; outstanding; paramount; pre-eminent; premier; primary; prime; principal; superior3. fore (adj.) fore; front; head; lead4. highest (adj.) apical; greatest; highest; loftiest; topmost; upper; uppermost5. ultimate (adj.) maximal; maximum; outside; topmost; ultimate; utmost6. best (noun) best; choice; cream; elite; fat; flower; pick; pride; prime; primrose; prize7. cap (noun) cap; cork; lid; stopper8. face (noun) face; superficies; surface9. leader (noun) captain; chief; head; leader10. peak (noun) acme; apex; crest; crown; fastigium; peak; pinnacle; roof; summit; vertex; zenith11. cap (verb) cap; complete; cover; crest; crown; surmount; top off12. prune (verb) crop; detruncate; lop; pollard; prune; truncate13. surpass (verb) beat; best; better; cob; ding; eclipse; exceed; excel; outdo; outgo; outmatch; outshine; outstrip; overshadow; pass; surpass; transcend; trumpАнтонимический ряд:bottom; least; lowest; nadir; second-rate; worst -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 floor
1. перекрытие2. этажacceptable floor — покрытие пола, удовлетворяющее требованиям технических условий; приемлемое покрытие пола
basement floor — подвальное перекрытие; подвальный этаж
beam-and-slab floor — железобетонное балочное перекрытие, ребристое железобетонное перекрытие
bedroom floor — этаж с гостиничными номерами ; спальный этаж
cellular-steel floor — перекрытие из тонколистового стального настила с каналами замкнутого профиля и верхней монолитной бетонной плиты
cement-wood floor — пол из арболита; покрытие пола из арболита
3. брит. этаж над цокольным этажом, второй этажfloor height — высота этажа; высота перекрытия
4. амер. этаж на уровне нулевой отметки, первый этажground floor — цокольный этаж, первый этаж
heavily loaded floor — перекрытие, несущее тяжёлую нагрузку
heavy duty floor — пол, подвергаемый воздействию тяжёлых эксплуатационных нагрузок
5. балочное перекрытие6. пол, укладываемый по лагам или балкамkitchen floor — этаж, где размещён пищеблок
Omnia floor — сборно-монолитное железобетонное перекрытие «Омниа»
one-way floor — железобетонное плитное перекрытие, армированное в одном направлении
open-web joist floor — перекрытие из лёгких стальных сквозных прогонов и верхней железобетонной плиты
precast beam-and-filler floor — железобетонное перекрытие из сборных балок и сборных элементов заполнения
skip joist system floor — ребристое железобетонное перекрытие со значительными интервалами между рёбрами
floor screed — чистый пол; стяжка (пола)
7. монолитное безбалочное железобетонное перекрытие8. монолитный бетонный пол на грунтовом основанииI felt the floor trembling — я почувствовал, что пол дрожит
9. сборное железобетонное перекрытие из сплошных плит10. пол из сборных сплошных бетонных плитsparkproof floor — пол, не создающий искры
11. деревянное основание пола; чёрный пол12. бетонное основание полаtimber floor — деревянный пол; деревянное перекрытие
13. типовой этаж14. типовое железобетонное перекрытие
См. также в других словарях:
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